Today, Cheap Tag Heuer Replica debuts the follow-up smartwatch to their successful TAG Heuer Carrera Connected from 2015. It isn’t just a new product, but a sign of a long-term investment in the category of smartwatches. The 2017 TAG Heuer Connected Modular 45 smartwatch is an upgrade across the board both as a digital connected wearable device and as a modern luxury product. Modern utility as well as future “eternity” are key components of this new high-end timepiece’s value proposition. Cheap Replica Watches wants this “Swiss Made” smartwatch to be useful as a piece of modern technology today, while also desirable as a timeless item to wear tomorrow. Let’s see how they went about engineering that for what is among the neatest-looking smartwatches I’ve worn to date.
Last month, I spoke with TAG Heuer CEO Jean-Claude Biver about the upcoming Connected Modular 45 watch. He explained some of his overall philosophy toward the next smartwatch from what is traditionally a mechanical Tag Heuer Replica Watches maker, as well as what he and the company learned after putting the first Carrera Connected smartwatch on the market. For Jean-Claude Biver, it seemed that the two most important elements in the Connected Modular were both a celebration of its status as a “true” Swiss Made product, as well as the ability of the product to last beyond the normal ownership expectation period of most consumer electronics purchased today. He knows that smartwatches last only a few years in terms of their utility, but wants to make sure that consumers remember that “mechanical watches will work 1000 years from now as long as there is someone who knows how to operate a screw driver.” Dissect that statement as you like, but it is more than well-known that watch consumers feel comfortable buying mechanical watches at high prices precisely because they do not fear “further obsolescence.”
A lot of people speculated about exactly what the “Modular” part of the upcoming product’s name would mean. Even though the Tag Heuer Replica has now debuted, there are still a lot of questions about the future of the product and what TAG Heuer will release for it. The promise of being able to swap out certain components for cosmetic or technical upgrades is a key part of the product’s appeal, and one can only guess what new modules TAG Heuer will release in the future. It is also important to explain that even though TAG Heuer now has a facility in Switzerland to assemble its smartwatches, it continues to have close ties to Intel. TAG Heuer even employed a former Intel worker to run its connected watch division, which is located in Palo Alto, California – the heart of Silicon Valley.
This is very important because it shows TAG Heuer understands what is required to seriously develop not only a family of smartwatch products, but to also continually support it through software updates as well as maintain close connections with other technology products. Cheap Replica Watches own team easily remarks that the biggest difference between a mechanical watch and a smartwatch from a company perspective is that work on the former ends when it leaves the factory, while work on the latter continues almost perpetually.
TAG Heuer claims that 56 case style combinations are available to begin with, but that only 11 of them will be available in retail stores. The other 45 will be available as a special order purchasable online or in retail stores. These latter options will, for the most part, be the colorful aluminum bezel options that mark the sportier, more youthful look of the watch. I personally really like the PVD-coated matte black titanium case with the black ceramic bracelet. The black and blue bezels are in ceramic, while there are also a few steel bezel options as well.
When the original Cheap Tag Heuer Replica came out, it was loaded with a few attractive TAG Heuer-branded dials, but I never felt that TAG Heuer continued to supply enough really compelling ones for people to download post-launch. TAG Heuer agrees, though they are much more invested in offering software updates moving forward. An interesting new feature for the TAG Heuer Connected Modular 45, in addition to a reported 30 included dials, is the availability of software known as TAG Heuer Studio. While I don’t think the software will allow for true graphic design of new dials, it does promise a healthy assortment of personalization options within the many available dials to change colors and other features to personalize the look of one’s Tag Heuer Replica Watches.
Modularity for the TAG Heuer Connected Modular 45 is thus an important strategic element of the timepiece’s appeal for a range of consumer types, price points, as well as the ability for the watches to have appeal to owners in the years (as opposed to months) to come.